Wednesday, November 17, 2010

The Future of Advertising

A great article in Fast Company today examines the Future of Advertising and asks whether today’s creative revolution will ultimately leave the industry behind. Is too much lost on the Internet’s road to everywhere, or will its first real reinvention since the 60s make the industry stronger than ever before?

Admist the digital doom and gloom and fear of the unknown, from Facebook to Foursquare, many interviewed believe that these technological disruptions inherently offer up many new and lucrative opportunities. A pitch beyond expensive TV buys and 30-second spots includes YouTube, Groupon and Twitter and marketers who can spread their message for free.

Much like the news and music industries before it, advertising is reexamining its place in the world and redfining what it means to meet the needs of a 21st century CEO or CMO.

What do you think? Join the conversation at http://advertwitter.fastcompany.com/.

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