Tuesday, February 09, 2010

Bands Battle, Everyone Wins at Xconomy's Battle of the Tech Bands

A rockin’ good time was had by all at this year’s Xconomy Battle of the Tech Bands 3 held at the Middle East in Cambridge. Whether you were a fan of electronic hip-hop, country-rock-soul, heavy metal or something in between, the face off between East coast and West coast left little to be desired as Boston bands attempted to defend their hometown honor against Seattle rivals.

The clash of guitars, drums, and tech minds led to loud noise and the winner of the third Battle of the Tech Bands, The Dirty Truckers, Boston’s own “gritty country rock band.” The Dirty Truckers, who were the 2009 audience favorite, won by a narrow margin of 182 votes to the 180 votes of electronica hipsters, Deadbeat Darling.

To kick off the party a little bit early, CHEN PR hosted an event before the Battle of the Bands at ZuZu, the restaurant upstairs at the Middle East. We were joined by clients and friends to socialize, drink and of course eat some of the great food. We had a great time and more than 60 people showed up—many of which joined us for the show afterward. Check out the pictures!

This Xconomy event was not only a fun time for those of us in local tech circles; it also helped generate some much-needed financial support for the Science Club for Girls and Year Up Boston. This year’s show raised $1,100 for each organization

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Commonwealth and Nissan commit to zero-emission vehicle

The Commonwealth of Massachusetts and Nissan entered into an agreement this afternoon to advance zero-emission mobility throughout Mass. by promoting the development of an electric-vehicle charging network, as well as the necessary legislation to allow for adoption of such a network. The agreement was signed today at the Museum of Science, which hosted the event and featured the Nissan Leaf, the all-electric vehicle that hits the road this December. It was a promising sign for Massachusetts which, as Energy and Environment Affairs Secretary Ian Bowles mentioned, is competing hard for the top spot among environmentally responsible states in the country.

On top of the cool t-shirts Nissan was handing out, it was great to see some local companies get props for the work they're doing to advance electric transportation - including CHEN PR client and lithium-ion battery maker Boston-Power, who got a nice shout out from Secretary Bowles.

The car, as you can see, looks pretty sharp and I wouldn't be surprised to see them zigging and zagging across the state's highways by early next year.

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Tuesday, February 02, 2010

Measuring Social Media

An interesting discussion was held this morning through the MassTLC on Measuring Social Media campaigns, led by K.D. Paine. Social media as we all know and experience daily has had an enormous impact on how companies communicate with their customers, future employees, prospects and competitors. Vehicles such as Twitter, Facebook and YouTube to name a few are an integral part of strategies to move from “eyeballs to engagement.”

Companies are effectively using social media for everything from fundraising to recruitment (Sodexo saved $300,000 on recruiting costs using Twitter) to measuring customer satisfaction. Measuring the success of a social media campaign depends of course on what a company is trying to accomplish, or what problem they are trying to solve. Katie shared her experience with setting up Key Performance Indicators and then tracking results through a combination of Web tools and human involvement (surveys, calls, etc.).

Reaching customers, prospects, friends, colleagues is moving faster and more immediate than ever. Consider:

Years to Reach 50 million Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.

Fasten your seat belt, it’s only going to accelerate.

Note: Katie has kindly sent along a link to her slides, which you'll find here.

Tuesday, January 12, 2010

Xconomy: Battle of the Bands is Back!

The Battle of the Bands has come to offer a welcome respite for the winter blahs. For the last few years, Xconomy has pulled together this fun event at the venerable Middle East in Cambridge, and the tech community has responded with enthusiasm. Everyone heads in to huddle from the cold, reconnect with other techies and share some brews.

This year's event has a twist - the event will pit Seattle bands against Boston bands. Privately, colleagues - who would only agree to comment off the record - have expressed concerns about this matchup. While Boston has a vibrant music scene, Seattle's record of successful bands speaks for itself. Brows are furrowing.

February 4th will tell the tale. We'll see you there.

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Thursday, December 24, 2009

"If we have no peace...

it is because we have forgotten that we belong to each other."

~ Mother Teresa

Wishing you and yours a restful and reflective holiday season.

Your friends at CHEN PR

Sunday, December 06, 2009

Dick McGlinchey - Mentor and Friend

On Friday, I learned that Dick McGlinchey had passed away earlier in the week. Dick had been battling a progressive neurological disease, Multiple System Atrophy, but he died suddenly from a heart attack.

Earlier this year, I read a profile of NBC news anchor Brian Williams. Williams observed that few of us can point to a single individual to whom we’d attribute our success, but Williams could. In his case, Tom Brokaw had plucked the young Williams from a rather obscure news job at CBS to bring him to NBC. Brokaw served as Williams mentor and advocate, guiding him to his future success in the news business.

I remember thinking at the time that Dick McGlinchey had played that same role in my life.

Like so many people, I got to know Dick at one of the early local software companies, McCormack & Dodge, but I didn’t actually work for him there. After M&D, I went to work at a smaller software company, DMS, which was led by the dynamic duo of Bob Weiler and John Landry. When DMS got acquired by Cullinet, I wasn’t sure I wanted to work for the much larger company. I called Dick for advice. He changed the course of my career when he said, “Why don’t you come work for me instead?”

And so, I joined McGlinchey & Paul when there were a total of six employees, including Dick and his talented partner Lois Paul. I had no background in PR, but Dick believed in me, and taught me to believe in myself.

Dick was the right mentor for me at a point in my life when I was mature enough for the lessons. I blossomed under his management style. If he had faith in you, he had a tendency to toss you into the deep end of the pool. I learned so much from that approach, becoming more confident in myself and in my ability to think on my feet.

I’d been on the job for just a few weeks when he turned to me in the middle of some heavy, strategic discussion with a VP of marketing and asked, “Barb, what do you think?”

Bear in mind that I barely understood the client’s technology at that stage, and I’m sure that I didn’t fully grasp the subtleties of the discussion. After my blood pressure shot through the roof, I found myself saying something moderately substantive and they nodded in agreement.

Dick’s question at that point in the meeting was brilliant on two fronts. It showed the client that Dick cared about my opinion, and it set me up as a credible contributor. And it was a shot in the arm for me – I knew that Dick wouldn’t have asked me if he didn’t feel I’d make a good showing.

Then there was the time that a client (an EVP), with whom I’d always had a good relationship, became unpleasant to deal with. He was testy and cranky and downright rude on a few occasions. I complained to Dick, who said, “Here’s what you’re going to do. You’re going to call him out on his bad behavior. Tell him he’s being a jerk and you don’t deserve it. Tell him you want to meet for breakfast or lunch and talk it out, so that you can have a better working relationship in the future.”

Dick could have easily called the client and sorted this out for me, but instead, he gave me the tools to fix the problem myself. I can recall being so nervous when I called the irritable client, but I stuck with the plan, and we met for breakfast one morning. His company was going through a tough patch – they weren’t making their sales goal for the quarter – and he was under a ton of pressure. He apologized for taking his stress out on me, and we had a really lovely and constructive relationship ever after.

And that’s just the serious side of Dick’s workstyle. No one was a better storyteller or more fun to travel with than Dick. Nothing was more fun than a company Dairy Joy excursion with Dick on a fine summer day.

The phrase “joie de vivre” was made for Dick. He grasped the joy in life, and he helped the rest of us remember to stop and smell the roses. He was an invaluable mentor and friend. I’m so grateful and lucky that I had the opportunity to know him.

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Here is another tribute to Dick by Alison Moore.

Wednesday, November 11, 2009

Drinks are on us!

Join us tonight at the 8th Mass Innovation Nights product launch party and networking event. Doors open at 6:00 at the Charles River Museum of Industry & Innovation at 154 Moody St.

After-party starts at 8:30 at Biagio's Plush Lounge, 123 Moody St. The first 50 drinks are on us!

Here's who's launching:

Conversion Associates
Implementation Factory
Lime Design
Magic Toob
Risk-wise Investor
Teenlife
Textaurant
Think Flood
Utest
V.i. Labs

Tuesday, November 10, 2009

Get Smart on Marketing

Last night we hosted an MIT Enterprise Forum Get Smart program on marketing. Anita Brearton, Managing Director and Boston Forum Leader of Golden Seeds, provided a terrific overview of marketing in a B2B start-up environment. For emerging companies, marketing is often not a top priority when, as Anita pointed out, it should be considered as early as the company inception.

We had a lively discussion among a group that included the CEO of an established company and quite a few early stage entrepreneurs. Topics ranged from developing logos and company names to messaging, media programs, online advertising and social media.

Anita was formerly a CHEN PR client and prior a colleague of ours at Bay Networks. Golden Seeds identifies and invests in women-led ventures and provides women entrepreneurs with strategic business advice and the tools they need for growth.

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