Story Lines that Sell
Kawasaki is at it again, giving us the SparkNotes version of Lois Kelly's new book, Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. Guy recaps nine time-tested story angles that appeal to reporters, investors, employees and pretty much anyone you're trying to reach, because they're based on the simple principles of good story telling.
They include stories based on one's aspirations and beliefs, David vs. Goliath, personal stories, contrarian or counterintuitive positions and how-to stories.
Check out Guy's blog post for more. It's a great refresher course for every PR person and every marketer.