Start Smart, Start Tonight

We're with Guy Kawasaki: "If you can’t explain your positioning in less than 30 seconds, you either have a crappy practice or you need to perfect your positioning statement."

Our very own Barb Ewen will lead a talk tonight on the art of positioning as part of MITEF's Start Smart Workshop series -- a ten-week series of workshops that covers the nuts and bolts of the entrepreneurial process and runs through July 13.

For more information about MITEF and the Start Smart series, visit http://www.mitforumcambridge.org/events/startsmartcat.html.