Get Smart on Marketing

Last night we hosted an MIT Enterprise Forum Get Smart program on marketing. Anita Brearton, Managing Director and Boston Forum Leader of Golden Seeds, provided a terrific overview of marketing in a B2B start-up environment. For emerging companies, marketing is often not a top priority when, as Anita pointed out, it should be considered as early as the company inception.

We had a lively discussion among a group that included the CEO of an established company and quite a few early stage entrepreneurs. Topics ranged from developing logos and company names to messaging, media programs, online advertising and social media.

Anita was formerly a CHEN PR client and prior a colleague of ours at Bay Networks. Golden Seeds identifies and invests in women-led ventures and provides women entrepreneurs with strategic business advice and the tools they need for growth.