Quite some time ago, I did a piece on stunt marketing. For some reason, it generates a lot of Google love for our blog when you search on the term.
Here's a stunt from Green Mountain Coffee that makes me smile.
Green Mountain ran a contest for customers, who submitted haikus, which "had to be about how coffee makes a difference, either in the world or in an individual's day," according to GMC. The 14 winning haikus will be featured on the company's eco-friendly paper cups from now until the end of the year. (The sheer poetry above was a winner.)
According to a company press release, the cups won a 2007 Sustainability Award from the Specialty Coffee Association of America. Most paper cups are lined with petroleum products to make them watertight, but the GMC cups use a bio-plastic made from plants and other renewable resources.
For those of us whose English classes were a few years back, a haiku is a poem of 17 syllables on three lines - five on the first line, seven on the second, five on the third.
More favorites from the winner's circle below. And thanks to Chris Reidy for flagging this story in the Globe, a welcome light spot in the gloomy news.
Stop and go, brake, gas
Raise to lips, careful sips, bliss
Drive on, coffee fueled
The thought of coffee
Releases the daily grind
And helps me unwind
Labels: stunt marketing