Increase Your Karma – Help a Reporter Out!
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Founded on the premise “everyone is an expert at something,” HARO allows reporters to send queries to an e-mail list of over 2,000 (and growing) potential sources, for free. E-mails are sent three times daily to HARO members. The e-mails usually begin with a witty intro by Peter and then queries from reporters, divided into easy to skim sections: Urgent, Business and Finance, Health/Fitness, General, Lifestyle and Entertainment, Technology and Travel.
Peter has just one rule for sources that join the list: stick to the query and don’t send reporters off-topic pitches. It’s a fairly easy rule to follow, but Peter has had to pull some from the list for breaking it.
HARO has gathered such a strong following of both reporters and sources that it’s beginning to make waves for its for-profit rival, Profnet. Evidence of this rivalry appeared in Peter’s introduction to the July 28 evening HARO e-mail, “Tonight's HARO is dedicated to an unnamed exec in PR Newswire's
Check it out.