Monday, April 16, 2007

Power to Portfolio

Conde Nast’s highly anticipated business magazine Portfolio made its hard copy debut in New York City today. Those of us not living in the Big Apple will see this May issue at our local newsstands on April 24. Born in the image of sister pubs Vanity Fair and Vogue, Portfolio boasts an all-star publishing and editorial team with too many acclaimed journalists to mention. A snapshot: E-in-C Joanne Lipman, formerly of WSJ; Kevin Maney, whose name became synonymous with USA Today’s tech coverage; and Blaise Zerega, of Wired and Red Herring fame.

We at CHEN PR send our best mojo to the mag for much success. It’s great to see a new, well-funded, well-marketed magazine/web site coming to life in what are fairly characterized as trying times for the publishing biz.

And special thanks to Portfolio’s S.E. Kramer for including Boston-Power Founder & CEO Dr. Christina Lampe-Onnerud in today’s online article, Charging Ahead. The piece highlights the insatiable need we all have for better portable power solutions. Christina shares her thoughts on Boston-Power’s Sonata product – a next-gen lithium-ion-based battery initially targeting notebook computers – is presented, picture and all, as an example of what’s coming…

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