Electric Sheep, Avatars and Laguna Beach
Probably the last place you’d expect to hear a discussion involving MTV’s “
A thirteenth-hour replacement to an already intriguing panel of experts at MITEF’s “Digital Living" event, Valerie Williamson of the Electric Sheep Company gave an abridged 10-minute presentation that made her an instant celebrity among the attendees.
The Electric Sheep Company, a service provider within 3D virtual worlds, boasts some impressive a
Showtime isn’t the only media giant taking advantage of such a service. Valerie listed CBS, AOL/Time Warner and Sony/BMG Records as others that used Electric Sheep for various marketing campaigns.
At “Virtual Laguna Beach,” the home of MTV’s “
Cingular, the official cell phone sponsor of the show, offers VOIP capability for any member of Virtual Laguna Beach using a virtual Cingular phone. While that might not seem like a jaw-dropping feature, a sixteen-year-old hanging out in Virtual Laguna Beach would so not want to be caught dead without the most stylish of phones.
With close to 400,000 members of Virtual Laguna Beach and growing, Valerie believes that Web 2.0 will soon be replaced by Web 3.0, a 3D virtual world much like that found in today’s Second Life.It’s estimated that members of Virtual Laguna Beach spend an average of 36 minutes logged in for each visit. If sites like VLB continue to grow at such incredible rates, a “virtually” endless opportunity awaits companies like Electric Sheep. It seems it’s just a matter of time until we all have avatars flying around Second Life, mobbing our favorite celebrities while we chat on our virtual cell phones.
Labels: MIT Enterprise Forum