Press Releases, Blogs Outstrip Trade Journals as Info Sources
Today, market analytics firm Outsell issued a release summarizing a survey of 7,000 professionals in corporate, government, healthcare and academic settings. The most startling results:
- Press releases have overtaken trade journals as the top information source for knowledge workers, followed by trade journals and publications, reference books, academic journals and textbooks.
- The average respondent to Outsell surveys is reading nine blogs. (!!!)
The study compared users' needs and behaviors "now" (using data gathered from November 2005-February 2006) with previous findings (based on data gathered from September 2004-January 2005).