Wednesday, November 02, 2005

Join Our Own Mr. Carleton and Friends at the Mass Software Council (aka the MTLC)

I'll get used to saying MTLC soon -- honestly I will.

Next Thursday November 10th, my partner Chris Carleton will moderate what promises to be a very interesting roundtable: Dominating Your Industry - Marketing Tools that Drive Mindshare and Market Share. Chris will kick off the session and will be joined by Vicki Brown, VP of marketing at IntelliReach and our client Ted Julian, VP of strategy and marketing for AppSecInc.

The discussion will cover the changing media environment as well as the role of additional tools in the marketing mix, including advertising, Webinars, direct mail and email marketing. Ted will then present a case study on establishing and expanding a sector within the crowded and highly competitive security market.

Prior to joining IntelliReach last year, Vicki led IDC's worldwide marketing for 7 years, capping off a 15-year career with IDC. Earlier in her career she held product marketing roles at Sun.

Before AppSecInc., Ted was chief strategist and a founder at security startup Arbor Networks. He was also a company founder and VP of marketing at @stake, the security consulting firm. Many of us know Ted from his days as an analyst at IDC and Forrester.

We hope you'll join us for the session, which will be held at the IBM Solution Partnership Center, 404N Wyman Street, Waltham (North Entrance), from 8-10 a.m.

Our thanks to Sherri Dorfman of Stepping Stone Partners and to the MTLC for this opportunity.

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