Community-Authored Open Source Press Releases?
Thanks to the always insightful James Governor for pointing out that Ian Skerrett, director of marketing for the Eclipse Foundation, has posted the Foundation's three press release drafts for JavaOne at his blog. He's asking for feedback. Get out the virual red pens! He's only generated a couple of comments so far, but it's a fascinating experiment -- one guaranteed to generate buzz and speculation, as he tips his hand that a major new company will be announced next week as a new member.
It was only a matter of time before some innovative marketer applied the open source process to press releases. What's next -- open source business plans?