Wednesday, June 08, 2005

We're Not in Kansas Anymore

From CHEN principal Barbara Ewen...

China’s economy is expected to surpass the U.S. economy by 2039 and the Japanese economy within 10 years. Across the Asia Pacific (APAC) region there are 3.3 billion people, a gross domestic product of $9.8 trillion – the U.S. is at over $12 trillion – and a 2004 information and communications technology spend of $633 billion. With the U.S. and European economies slowing, it is not surprising that both large and emerging companies are moving to seize the opportunities afforded in APAC.

According to the speakers at last night’s well attended CHEN PR seminar, Asia Pacific: Risk, Rewards and Best Practices, successfully building brand awareness and winning sales in the region is complex, highly diverse and fraught with potential failure. Understanding that each country in the region has its own culture, language, geography and maturity is essential to success.

Fairchild Semiconductor was one of the first semiconductor companies to identify the APAC opportunity and today has manufacturing facilities across Japan, South Korea, China, Philippines and Malaysia. Senior Director of Global Corporate Communications and Government Relations Fran Harrison shared her real time successes and “moments of sheer terror.” She stressed the importance of ensuring that the top management of the company is committed to be in the region regularly as level of titles are extremely important to success, especially in China. Marketing titles are not well regarded in China, for example. Localization is also critical as what works in Japan will not work in Korea or China and Western approaches to messaging often can lead to disaster.

Dr. Gordon Wong and Claire Walker, Founder/Media Director and PR Director respectively of Hong Kong-based Techworks Asia discussed the changing media environment, especially in China and offered their top ten tips to success. Companies with plans to do business in China must be able to discuss their business strategy, not their sales strategy, demonstrating at least a five-year commitment to the region. Commenting on the differences between Western approaches and what works in China, they highlighted how “involved” the Chinese Ministries remain, citing an example of a publication that wrote an article about a company that was not favorable. The company complained to the local Ministry and the next day the publication was shut down. Censorship is still an issue in China and all chat rooms and Internet cafes are monitored. As things change rapidly in China, it is vital that there are local company representatives who are knowledgeable and significantly titled.

The York Group helps firms build sales and distribution channels throughout APAC and Harald Horgen, President, cited key business challenges to entering China, Japan and India and highlighted key go-to-market considerations. While the opportunities abound in APAC, Harald cautioned that companies must select their initial markets carefully, be prepared to spend money, to always localize the product and the marketing and to think long term.

The seminar presentations are available at our website.

Many thanks to our law firm, Morse, Barnes-Brown & Pendleton, P.C. for hosting this event at their elegant new offices.

Good Reads:

Asia-Pacific Piracy Cost Software Cost $8B in 04: Watchdog, Wall Street Journal, May 18, 2005 (subscription required)

Better Business With China, Line56, May 20, 2005

China's Future: A Nation of Geeks? Fortune, May 19, 2005

Congress Seeks To Head Off U.S.-China 'Standards Wars', InformationWeek, May 12, 2005

eBay Eyes China for Growth, Reuters via CNET, May 16, 2005

Gartner Outlines Threats and Opportunities for the Global IT Industry In Anticipation of Continuing Sino-Japanese Tension [Press Release], Yahoo! Finance, May 26, 2005

Getting Tough with China? CNET, May 20, 2005

Indian Software, Service Exports on Rise, CNET, June 2, 2005

Japan Beefs Up Cyber Defense In Wake Of Chinese Attacks, Wall Street Journal, May 11, 2005 (subscription required)

U.S., China Clash Again Over Tech,, May 13, 2005


At 6:26 PM, Blogger Dream Builder said...

Great blog here! I'm definitely going to bookmark you! I have a network marketing leads site. It pretty much covers network marketing leads related stuff.

Come and check it out if you get time :-)

At 6:15 AM, Blogger Bob Bastian said...

I've stumbled across your blog when I done some internet
marketing research in Google. You're doing a pretty nice job
here, keep up the good work :-)



At 11:32 AM, Blogger Mark Hultgren said...

Hello, I just wanted to post a comment on how well you have put your Blog together. I was doing a search for based business home home opportunit work and came across your Blog. I personally run my own Blog for based business home home opportunit workbased business home home opportunit work so I know a good Blog when I see one.

At 6:42 PM, Blogger lokokid said...

Hi i am totally blown away with the blogs people have created its so much fun to read alot of good info and you have also one of the best blogs !! Have some time check my link to !!Make money on the web

At 4:24 PM, Blogger Leonard Payne said...

It's been really great looking and reading your Blog. Any fresh ideas on business business internet marketing opportunity opportunity product are always welcome to folk like me. You may also be interested in some incredible software that I've seen that really helps in the area of business business internet marketing opportunity opportunity product
It can drive thousands of targeted links back to your website or Blog. Well worth looking at.

At 8:38 AM, Blogger Kenneth said...

business home stay

At 10:54 AM, Blogger David said...

Wow this blog rocks!

What do you think of mine

I have a internet marketing toronto site/blog. It pretty much covers internet marketing toronto related stuff.

Come and check it out if you get time :-

At 12:02 AM, Blogger blaze said...

You have a very good site on business home mlm This is something I also have a large interest in and have set up a blog about business home mlm please visit and let me know what you think.

At 1:51 AM, Blogger Dream Builder said...

Hey, you have a great blog here! I'm definitely going to bookmark you!
What a Great Blog! I'm definitely going to bookmark you! I have a starting a home based business site. It pretty much covers starting a home based business related stuff.

Come and check it out if you get time :-)

At 6:25 AM, Blogger harvir said...

Veryyyyyyyyy nice blog i kinda like it coz it got alot of information that can be useful for me very informative you go guys and one thing more i got a site that i prefer to everybody maybe you will like it to go have a look in your free timeMake millions of dollar

At 3:06 AM, Blogger Kenneth said...

based business home idea new

At 12:10 AM, Blogger cc Infopage said...

Yahoo News

Microsoft, Yahoo Reportedly Ready To Link Instant-Messaging Services (TechWeb via Yahoo! News)
Microsoft and Yahoo are expected to announce Wednesday interoperability between each other's instant messaging service, a move that could dramatically change a market that's been dominated by America Online Inc., a newspaper reported.

Today's News From & About Yahoo

cc Infopage: 30,000 daily updated Information Pages about all kind of subjects

PS: To get more, just click the links

At 5:24 AM, Blogger Johnjon said...

Wow, I really like this one. I have a website that talks mostly about work from home mlm business opportunity You should check it out sometime.

At 7:38 AM, Blogger Johnjon said...

Yo, This blog is pretty neat. You should check out mine sometime. It pretty much covers money making opportunity related stuff.

At 12:47 PM, Blogger Sports Junky said...

Your post is great and let me say

A favorite pastime of mine is Sports Betting to make a few extra bucks.
My only problems is that I was never good at picking teams or games.
Recently I found a site that is like Sports Betting but I dont lose my money if my pick is bad.

Its a sports stock market, kinda like NASDAQ. which makes a big difference because if I buy shares in a team. I keep the stock whether they win or lose, but as a bonus I get paid divdends if they win.
So I can make money with dividends and also from selling high and buying low.

I buy shares in NFL, NASCAR, NCAAB, MLB, Golf, Tennis ect....
They just released Some Great IPOS's this week!

Heres a link
you can log in and check it out for free..

Keep up the good work on your blog!

At 5:37 PM, Blogger Johnjon said...

Yo, This blog is pretty neat. You should check out mine sometime. It pretty much covers affiliate internet make money online program related stuff.

At 2:37 PM, Blogger Computer Anti Virus said...

Hey, nice blog and great info!
I have a economics article
site. My friend thought I was joking when I told him that I would build a site about economics article
. Well, I did it finally today
Come and check it out if you get time I would really appreciate it :-)

At 5:15 PM, Blogger Darryl said...

Excellent internet marketing ireland articlre.
Keep up the great internet marketing ireland blog. I find it very informative. I check back soon
Thanks again for a great and informative internet marketing ireland articlre.

At 2:20 AM, Blogger Steve Smith said...

Interesting blog. Just thought I'd let you know about a site with hundreds of
business opportunities showing you the way to earn an extra income. If you have the time worth checking out. home based business opportunity

At 6:15 AM, Blogger Steve Smith said...

Interesting blog. Must bookmark it. Most impressed. ....Just thought
I'd let you know about a site where you can earn an extra income from your website. You
might find it worthwhile to check it out. An extra income always comes in handy. home based business opportunity

At 2:19 PM, Blogger sandyhay said...

I was just nosing around the net and found your blog. Looks good! Ihave a accounting business small software solution site myself covering accounting business small software solution . Visit sometime.

At 2:40 PM, Blogger Lavfresh said...

Thanks for the great information, I book marked your site

I have a domain registration web site hosting site. It pretty much covers domain registration web site hosting related stuff.

Come and check it out if you get time :-)

At 4:39 AM, Blogger Steve Smith said...

Nice Blog!!! I thought I'd tell you about a site that will give you
places where you can make extra cash. It's filled with money making ideas. Worth
checking it out.home business

At 2:16 PM, Blogger Frank said...

I did not realise that blogs could be so informative. I have browsing and reading all day -- Very addictive.

I am going to set up a blog for my own site easy ways to make money tomorrow! I have a lot to of information to share. The link to read should be
live soon. If you have an interest in easy ways to make money I would love to hear what you think of my site :-)

At 9:47 PM, Blogger Lucifer said...

Very cool blog you got! I just added you to my bookmarks!

I have a great article resource you might want to check out.

At 12:49 AM, Blogger Technical Nuke said...

Wonderful thank you which was consulted very much

But in blog of my site, when that has been written about information business should drop in freely.

monkey business

At 3:45 AM, Blogger Steve Smith said...

Glad I caught your blog. Really interesting. Will certainly be back. You
might like to check out my site.
home based business it isn't anything special but it is filled with money making ideas and and
you might find something worthwhile in it. An extra income doesn't go wrong.

At 12:41 AM, Blogger brokenmonkey said...

I've seen lots of sites about ecommerce web design but your site is one of the best. Check out my website about website design bathurst


Post a Comment

Links to this post:

Create a Link

<< Home