Steve Jobs and his Electrifying Presentations
Speaking coach Carmine Gallo gives five tips on how Jobs delivers the goods in BusinessWeek.
- Sell the benefit
- Practice, practice and practice some more
- Keep it visual
- Exude passion, energy and enthusiasm
- "And one more thing" (Close on a high note)
With some perspective—and 30 years will do—it turns out that in critical ways the media business is such a tectonic-plate-shifting, existentially precarious place because of Steve Jobs. What Jobs has been doing these last 30 years, while everyone thought that all he was up to was his specialized, la-di-da stuff, was literally re-inventing, revolutionizing even—thinking truly differently about—every aspect of the media business.
He's certainly not been afraid to blaze his own path.