Sunday, November 14, 2004

Another Firefox Zealot!

So rarely does anything in tech these days warrant the term “phenomenon,” but Firefox surely does.

CHENer Kevin Kosh has been raving glassy-eyed about Firefox for quite some time now and I finally decided last week to see what all the fuss was about. And now I know. I haven’t been so in love with a piece of desktop software since Xywrite. Those tabs are a beautiful thing. The whole design is so intuitive that the transition time is zilch.

On Friday afternoon, our pal and ace Sun blogger Jim Grisanzio recommended checking out PR pro Steve Rubel’s blog. This led to Rebecca Lieb’s terrific article on the marketing of Firefox, which is one of those rare campaigns that really does break brand new ground. Lieb aptly terms it open source marketing. Best to read it for yourself, as she says it so well.

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